PARIS FASHION WEEK: POP UP GALLERY & LIVE ILLUSTRATION EVENT at LE CASTILLE, PARIS

To celebrate Paris Fashion Week, five star hotel Castille Paris and myself organized a fashion-oriented pop up gallery for special invitees and hotel guests to enjoy during their stay. Held at their elegant L'Assagio - Bar & Salon de The, the pop up gallery featured a carefully curated selection of fashion illustrations (created by your truly!), to celebrate the prestigious semaine de la mode.

Guests staying at the hotel were informed about the event not only at the front desk and by prominent signs around the lobby and bar, but also through email outreach and a specially visual message which was shown on every television in the hotel rooms. Extensive social media promotion was also published by Castille Paris and myself.

To accompany this special event, the Parisian gem organized an opening night worthy of Starhotels Collezione's worldwide reputation of excellence and sophistication. Alongside the exposed works, guests were able to enjoy not only complimentary french champagne and michelin-worthy light bites, but were also encouraged to get their very own fashion illustration drawn (created with ink on pristine watercolor paper), which they were then able to take with them as a keepsake of the evening. 

Thank you to the entire  Castille Paris team for allowing me to be part of this wonderful experience! For more about my stay, click here.

With love,
Mats.