Chinese New Year Designs for La Perla

For their Chinese New Year campaign, international lingerie powerhouse La Perla, commissioned a series of designs that would combine both their sophisticated aesthetic, with the oriental spirit of the holiday. The elegant designs were created in traditional red ink, which were hand-drawn on a carefully curated collection of silk covered boxes, each signed, and shared with the brand's most coveted clients. The designs were then also optimized for digital sharing, and used for a variety of online, email and in-store outlets around the US. 

Thank you so much to the entire La Perla team for making this an incredible experience!

With love,
Mats.